Sponsor kit

Useful local ads, not generic display.

Founding sponsor placements are for practical St Albans and Harpenden offers that readers can act on before, during or after the working day.

Packages

Founding inventory

Do not enable checkout links, collect payment or reserve inventory before the editor approves live launch.

GBP125 per issue

Founding issue sponsor

Estate agents, independent schools, tutors, restaurants, venues, visitor attractions, gyms, legal/accountancy firms and premium home services

Placement: After lead story in the morning email plus static sponsor mention on the website

Inventory: 1

GBP450 per week

Weekly St Albans partner

Higher-consideration local services, education, hospitality, recruitment and cultural campaigns

Placement: Four issue sponsor placements plus a website partner card

Inventory: 1

GBP250 per reward push

Referral reward sponsor

Cafes, restaurants, attractions, bookshops, independent retailers and experience providers

Placement: Referral page, share page and one newsletter growth block

Inventory: 2

View one-sheet · View availability · View media pack · View approval pack · View sponsor decision ledger · View booking readiness · Open close room · View checkout plan · View sponsor prospect map · View local lead routes · View outreach priority lanes · View outreach copy pack · View proof ledger · View sponsor reporting plan

Ad spec

Deliverables required before copy is scheduled

Founding issue sponsor

  • Headline up to 70 characters
  • Body copy up to 320 characters
  • One tracked link
  • Plain-text fallback for email clients

Weekly St Albans partner

  • Four weekday issue placements
  • One sponsor creative refresh
  • One tracked landing link
  • End-of-week click summary once analytics are live

Referral reward sponsor

  • Prize or voucher description
  • Sponsor credit on referral ladder
  • One tracked link
  • Manual eligibility review before winner contact

Lead qualification

Manual review questions

Check

Which St Albans and Harpenden areas should the campaign cover?

Check

Is the offer useful before 9am?

Check

Can the sponsor supply one clear link and plain-English copy?

Check

Does the claim need regulated, medical, financial or legal review?

Check

Is the offer relevant to residents rather than only tourists?