Founding sponsor one-sheet
One page for approved St Albans sponsor conversations.
This page condenses the sellable offer into a printable internal sheet. It stays approval-gated: no outreach, checkout, invoice, payment collection, public post, subscriber email or inventory hold is triggered.
Internal prep only · Good Morning St Albans · 2026-06-28
Morning local briefing for St Albans and Harpenden
Practical, source-linked local updates before the day starts: council decisions, planning, roadworks, transport, schools, events, culture and useful resident links.
Packages
Founding inventory summary
| Package | Price | Slots | Placement |
|---|---|---|---|
| Founding issue sponsor | GBP125 per issue | 1 | After lead story in the morning email plus static sponsor mention on the website |
| Weekly St Albans partner | GBP450 per week | 1 | Four issue sponsor placements plus a website partner card |
| Referral reward sponsor | GBP250 per reward push | 2 | Referral page, share page and one newsletter growth block |
Sponsor fit
Best-fit advertiser categories
Property and homes
Estate agents, lettings, premium trades, relocation and home-service offers with a clear local branch or service area.
Education and families
Schools, tutoring, activities and family services where copy avoids unsupported outcome or safeguarding-sensitive claims.
Hospitality and culture
Restaurants, venues, attractions, fitness, events and independents with resident-useful offers or dated reasons to click.
Proof boundaries
Claims allowed before analytics are live
| Claim | Proof |
|---|---|
| Good Morning St Albans is built for St Albans and Harpenden readers before breakfast. | Coverage registry includes St Albans, Harpenden, London Colney, Redbourn, Wheathampstead, Sandridge, Park Street, Colney Heath, Bricket Wood, Markyate, St Stephen and St Michael. |
| The editorial desk tracks 68 primary local sources across council, planning, transport, events, education, health, sport, culture and community services. | Source registry contains 68 tracked routes with priority tags across 12 categories, including government and records, transport, local news, health and safety, education, culture and heritage, weather, sport, business and events. |
| Sponsor products are approval-gated and manually reviewed before money, copy or inventory moves. | Sponsor inventory, checkout plan, prospect pages and referral pages all carry static-only boundaries and manual approval requirements. |
| Commercial categories have been ranked by local fit, morning usefulness, spending power, repeat potential and creative ease. | Outreach priority lanes rank estate agents and relocation, education and family services, home and garden, hospitality and culture, professional services, and neighbourhood independents. |
Manual close path
Steps before any sponsor action
1. Qualify
Confirm service area, reader utility, landing page, approval contact and regulated-claim risk.
2. Match
Select one package slug, one date window, one CTA and one proof-safe copy angle.
3. Confirm internally
Fresh approval required before outreach, checkout, invoicing, public posting, subscriber email or inventory reservation.