metadata__referral_source
Incoming subscribe URL ?ref= token
Never displayed raw; used only to attribute a confirmed subscriber to an inviter.
Share
Copy the standard signup link for friends, neighbours or colleagues. Referral rewards and the public leaderboard are not active.
Signup link
This link does not create a random referral code. Attribution remains inactive until a reviewed Buttondown integration exists.
Rewards
No prize ladder or live referral leaderboard is currently offered.
Buttondown metadata contract
metadata__referral_source
Never displayed raw; used only to attribute a confirmed subscriber to an inviter.
metadata__reader_token
Can be mapped to an approved display name after opt-in.
metadata__signup_market
Market filter for multi-newsletter dashboards.
tag
Operational filter only; never shown to readers.
Implementation gates
Static site captures incoming ?ref= and stores it in localStorage.
Share page creates a browser-local invite token and referral URL.
Subscribe form includes hidden referrer metadata field for Buttondown wiring.
Newsletter HTML includes a forward/share CTA linking to /share/.
Leaderboard route is a placeholder until Buttondown signup attribution is connected.