Rule
Keep English-first copy unless a fluent Welsh review path is available.
Research-only market discipline
Good Morning Cardiff
A Cardiff-led morning briefing is commercially attractive, but it needs explicit Welsh-language discipline before any scaffold, public launch or sponsor outreach.
Decision: Research-only until bilingual source handling is proven
Language risk: Medium: English-first operations are feasible, but Welsh names, bilingual official routes, civic terminology and cultural context need manual review before publication.
Static research only: this page does not scaffold Cardiff, buy a domain, post publicly, send subscriber email, contact sponsors, collect payment or reserve inventory.
Source lanes
Official routes to verify before any scaffold
coreCardiff Council
Council services, resident notices, consultations, transport, schools and city-wide updates.
Open source ->coreCardiff planning applicationsPlanning applications, consultation windows, decisions and development impact.
Open source ->coreBilingual CardiffWelsh-language strategy, standards reporting and bilingual-public-service context.
Open source ->coreFOR CardiffBID business density, levy route, city-centre campaigns, events and sponsor prospect signals.
Open source ->coreCardiff Bus service updatesMorning bus disruption, stop closures, route changes and commuter utility.
Open source ->highCardiff and Vale University Health BoardHospital, patient, public-health and service-change updates across Cardiff and the Vale.
Open source ->mediumCardiff University Welsh Language StandardsUniversity bilingual-service obligations and public-facing Welsh-language context.
Open source ->mediumBusiness Improvement Districts in WalesWales BID context and Cardiff BID status for advertiser-density proof.
Open source ->Language discipline
Welsh-language handling rules
Rule
Preserve official Welsh place names, organisation names and programme titles exactly as the source writes them.
Rule
Do not machine-translate headlines, civic terms, school names, health-service names or sponsor claims for publication.
Rule
If a story depends on Welsh-language nuance, mark it manual-review-only and hold it from the edition until reviewed.
Rule
Use bilingual source pages as context, but do not imply the newsletter itself provides a Welsh-language service before that is operationally true.
Coverage boundary
Keep Cardiff resident-led
Boundary
Core: Cardiff city centre, Cardiff Bay, Cathays, Roath, Canton, Grangetown, Llandaff, Whitchurch, Penarth-adjacent commute and daily resident utility.
Boundary
Vale crossover only when health, transport, events, schools, planning or sponsor fit affects Cardiff routines.
Boundary
Avoid generic South Wales or national politics unless it changes a Cardiff reader decision before the day starts.
Boundary
Keep city residents ahead of visitor economy, sport-event and capital-city spectacle copy.
Sponsor lanes
Commercial categories worth testing
Sponsor lane
City-centre retail, hospitality, culture, leisure, venues and BID businesses with resident-useful offers.
Sponsor lane
Universities, training, tutoring, student services, family activities and school-adjacent advertisers.
Sponsor lane
Professional services, recruiters, property, removals, trades and commuter services serving Cardiff households.
Sponsor lane
Healthcare, dental, optical, fitness and wellbeing providers with compliant claim handling.
Sponsor lane
Tourism and events advertisers only when the offer is useful to residents, commuters or families.
Evidence URLs
Research sources checked this run
Evidencecardiff.gov.uk
https://www.cardiff.gov.uk/ENG/resident/Planning/View-and-track-planning-applications/Pages/View-and-track-any-planning-applications.aspx
Open source ->Evidencecardiff.gov.ukhttps://www.cardiff.gov.uk/ENG/Your-Council/Strategies-plans-and-policies/Bilingual-Cardiff/Pages/default.aspx
Open source ->Evidencecardiffbus.comhttps://www.cardiffbus.com/travel-updates
Open source ->Evidenceforcardiff.comhttps://www.forcardiff.com/governance-levy-rules/
Open source ->Evidencegov.waleshttps://www.gov.wales/business-improvement-districts/business-improvement-districts-in-wales
Open source ->Evidencecavuhb.nhs.waleshttps://cavuhb.nhs.wales/
Open source ->Evidencecardiff.ac.ukhttps://www.cardiff.ac.uk/public-information/corporate-information/welsh-language-standards
Open source ->Approval gates
Hard stops before public action
Gate
No scaffold, domain purchase, public post, subscriber email, sponsor outreach, ad spend, payment link or inventory hold without editorial approval.
Gate
Verify source URLs and bilingual navigation during scaffold build; do not rely on automated translation.
Gate
Create a Welsh terminology checklist before the first Cardiff issue.
Gate
Do not claim audience size, open rate, bilingual capability or sponsor performance until live systems prove it.
Gate
Escalate Welsh-language, health, finance, alcohol, political and legal-adjacent copy before publication or outreach.