Launch calendar · 2026-06-16
Approval-gated 14-day launch calendar for turning the St Albans site, Buttondown list, referral loop, community routes and sponsor prep into a controlled launch sequence.
Static planning only. Do not post publicly, send subscriber email, contact sponsors, collect payment, reserve inventory, run paid ads or publish referral rankings without fresh editorial approval.
Daily sequence
Day 1 · operator
Run source checks, confirm the latest issue renders cleanly and verify the subscribe/share routes point to Buttondown-first capture.
No public claim about subscriber count, reach, referrals or sponsor performance.
Day 2 · editorial approval
Select the first three St Albans or Harpenden community routes and prepare admin-permission requests from the community launch pack.
Do not send moderator messages until route, copy and account are approved.
Day 3 · operator
Test local referral URL generation and confirm the Buttondown metadata fields required by MY-2571 before exposing any leaderboard count.
Public leaderboard remains placeholder until confirmed subscriber attribution is exported and reviewed.
Day 4 · editorial approval
Use the approved group intro copy and social creative only in routes where admin permission exists.
No cross-posting, paid boosts, scraping, automated DMs or repeated group posts.
Day 5 · operator
Pick five property, education, hospitality or professional-service prospects and complete approval-pack fields without contacting them.
No outreach, payment link, invoice or inventory hold.
Day 6 · editorial approval
Prepare a one-line partner counter blurb and QR-card copy for cafes, bookshops and high-footfall independents.
No partner asks or physical placement without business and editorial approval.
Day 7 · operator
Review the week-one editions for weak sources, duplicated stories, missing places and practical resident usefulness.
Keep editorial fixes internal until the daily build passes validation.
Day 8 · operator
Convert the strongest two sponsor prospects into manual close-room dossiers with package slug, proof rules and copy risks.
Use proof-ledger safe claims only.
Day 9 · editorial approval
Prepare parish and village-route copy for Wheathampstead, Redbourn, Sandridge, Colney Heath and Park Street.
Use public parish routes only after exact route and copy are approved.
Day 10 · operator
Check the products page against actual local coverage and add missing St Albans, Harpenden or Hertfordshire search hooks.
Keep affiliate links clearly disclosed and avoid implying product endorsement.
Day 11 · operator
Prepare a low-friction reader feedback prompt for missing places, source tips and morning usefulness.
Do not collect sensitive personal data or publish submissions without consent.
Day 12 · operator
Fill the sponsor report template with placeholder-safe fields and list analytics still blocked before paid launch.
No open, click, conversion or referral performance claims until verified.
Day 13 · operator
Rank the next five local routes by resident fit, moderation risk and likelihood of quality subscribers.
Do not post in weak-fit or hostile routes just to chase volume.
Day 14 · operator
Summarise subscribers, confirmed source quality, community permissions, sponsor dossiers and remaining blockers for the editor.
Escalate before any public ranking, sponsor outreach, paid spend or live checkout.
Proof metrics
Confirmed Buttondown subscribers only; no raw email addresses in public artifacts.
Referral metadata capture rate once MY-2571 preflight is verified.
Approved community routes, not scraped or guessed audience size.
Source-linked editions passing issue and website checks.
Sponsor dossiers ready for approval, not contacted prospects.
