Campaign summary
Advertiser name, package slug, placement date, approved copy and destination URL.
Sponsor reporting plan
Report proof after the edition is verified.
Approval-gated sponsor reporting template for Good Morning St Albans. Use this after a verified sent Buttondown edition and approved sponsor placement exist.
Do not send sponsor reports, claim performance, expose subscriber data or publish case studies until Buttondown analytics and UTM evidence have been captured and manually reviewed.
Safe report fields
What can be prepared before analytics are live
Proof links
Buttondown public archive URL, static sponsor page URL if used, and approved landing page URL.
Delivery status
Whether the edition was drafted, sent, archived and checked without duplicate send IDs.
Manual notes
Qualitative notes on placement fit, reader usefulness and any follow-up copy corrections.
Blocked metrics
Do not claim until Buttondown and UTM proof exists
Blocked until verified
Subscriber count
Buttondown active subscriber count captured on the report date.
Blocked until verified
Open rate
Buttondown campaign analytics for the specific sent edition.
Blocked until verified
Click count and click rate
Buttondown click analytics plus UTM landing-page checks for the sponsor URL.
Blocked until verified
Referral conversions
MY-2571 referral attribution wiring and confirmed subscriber metadata.
Report checklist
Evidence gates before any sponsor-facing summary
Report gate
Confirm the sponsor copy, placement date and package slug match the approved booking intake.
Report gate
Capture the public Buttondown archive URL after the edition is verified as sent.
Report gate
Record analytics with capture date, source system and reviewer initials before sharing externally.
Report gate
Remove private emails, raw subscriber identifiers and internal Buttondown admin URLs from any sponsor-facing report.
Report gate
Flag legal, medical, financial, education, housing, employment and prize claims for manual compliance review before case-study reuse.
Template
Reusable sponsor report structure
What ran
Package, date, approved copy, destination URL and local relevance summary.
Verified delivery
Sent status, archive URL and any known delivery caveats.
Reader response
Open, click and referral metrics only after Buttondown and UTM proof is captured.
Next recommendation
One practical follow-up suggestion tied to the sponsor's local offer, not generic upsell copy.