{ "market": "St Albans and Harpenden", "updated": "2026-06-19", "status": "internal_prep_only", "sourceIssues": [ "MY-2577", "MY-2571" ], "purpose": "One-page operator brief for choosing the first sponsor approval ask without contacting prospects.", "boundary": "No outreach, checkout, invoice, payment collection, public post, subscriber email, sponsor report or inventory hold is approved by this artifact.", "recommendedFirstAsk": { "prospectName": "Collinson Hall", "packageSlug": "founding-issue-sponsor", "packageCandidate": "Founding issue sponsor", "proposedWindow": "Launch issue or first verified property-led weekday edition", "nextAction": "Capture a single valuation, lettings or relocation landing page and remove any price-growth or urgency language before approval.", "approvalAsk": "Approve one property sponsor outreach draft only after a branch/service-area URL and regulated-claim review are attached.", "riskLevel": "high" }, "counts": { "prospects": 6, "highRiskProspects": 4, "remainingBlockers": 38, "safeClaims": 4, "pendingClaims": 4 }, "talkTrack": [ "Sell the morning usefulness of the placement, not audience scale.", "Ask for one named prospect, one package, one date window and one approved landing page.", "Keep property, education, voucher, prize and referral language behind manual compliance review.", "Use Buttondown and Stripe references as placeholders only until live wiring is approved." ], "safeClaims": [ { "claim": "Good Morning St Albans is built for St Albans and Harpenden readers before breakfast.", "proof": "Coverage registry includes St Albans, Harpenden, London Colney, Redbourn, Wheathampstead, Sandridge, Park Street, Colney Heath, Bricket Wood, Markyate, St Stephen and St Michael.", "whereToUse": "Sponsor kit, prospect research, launch copy" }, { "claim": "The editorial desk tracks 68 primary local sources across council, planning, transport, events, education, health, sport, culture and community services.", "proof": "Source registry contains 68 tracked routes with priority tags across 12 categories, including government and records, transport, local news, health and safety, education, culture and heritage, weather, sport, business and events.", "whereToUse": "Sponsor kit, outreach qualification, source operations page" }, { "claim": "Sponsor products are approval-gated and manually reviewed before money, copy or inventory moves.", "proof": "Sponsor inventory, checkout plan, prospect pages and referral pages all carry static-only boundaries and manual approval requirements.", "whereToUse": "Advertiser qualification, internal ops, Linear proof" }, { "claim": "Commercial categories have been ranked by local fit, morning usefulness, spending power, repeat potential and creative ease.", "proof": "Outreach priority lanes rank estate agents and relocation, education and family services, home and garden, hospitality and culture, professional services, and neighbourhood independents.", "whereToUse": "Sponsor prospecting and weekly build planning" } ], "blockedClaims": [ { "claim": "Subscriber count", "blockingSystem": "Buttondown audience export or API", "verificationNeeded": "Confirmed active subscriber count, unsubscribed suppression and date captured." }, { "claim": "Open rate and click rate", "blockingSystem": "Buttondown analytics", "verificationNeeded": "At least one verified sent edition with open/click totals and public archive URL." }, { "claim": "Sponsor conversion or referral reward performance", "blockingSystem": "Buttondown metadata, UTM links and referral leaderboard wiring", "verificationNeeded": "MY-2571 referral attribution plus campaign UTM reporting." }, { "claim": "Paid sponsor availability", "blockingSystem": "Stripe products, checkout approval and manual inventory calendar", "verificationNeeded": "the editor-approved live checkout route and inventory hold process." } ], "approvalPacket": [ { "rank": 1, "prospectName": "Collinson Hall", "packageSlug": "founding-issue-sponsor", "proofScore": 12, "readyForOutreach": false, "nextApprovalAsk": "Approve one property sponsor outreach draft only after a branch/service-area URL and regulated-claim review are attached.", "remainingBlockers": [ "Branch/service-area proof", "Approved local CTA", "Regulated housing and valuation claim review", "No price-growth, investment-return or scarcity language", "No outreach until the editor approves prospect, copy, route and timing", "No Stripe checkout or inventory hold before live sponsor approval" ] }, { "rank": 2, "prospectName": "Bradford & Howley", "packageSlug": "weekly-st-albans-partner", "proofScore": 12, "readyForOutreach": false, "nextApprovalAsk": "Approve the Harpenden property lane only after the branch, valuation or property-alert URL and regulated-claim review are attached.", "remainingBlockers": [ "Official site proof across Harpenden, Marshalswick, St Albans and surrounding areas", "One branch, valuation or property-alert destination URL", "Regulated review for market-insight, valuation, buyer-count and sold-property claims", "No market-performance, buyer-count or sold-property claims without current proof", "No outreach until the editor approves prospect, copy, route and timing", "No Stripe checkout or inventory hold before live sponsor approval" ] }, { "rank": 3, "prospectName": "St Albans Independent College", "packageSlug": "weekly-st-albans-partner", "proofScore": 12, "readyForOutreach": false, "nextApprovalAsk": "Approve education sponsor copy only if the landing page names age range, course/open-event route and safeguarding-safe wording.", "remainingBlockers": [ "Official admissions or course page", "Age range and safeguarding-safe wording", "No unsupported exam-result or outcome claims", "No scraped parent, student or school contact data", "No academic outcome, exam-result or suitability claims without proof", "No outreach until the editor approves exact wording and route" ] }, { "rank": 4, "prospectName": "The Odyssey Cinema", "packageSlug": "referral-reward-sponsor", "proofScore": 28, "readyForOutreach": false, "nextApprovalAsk": "Approve only a dated screening, membership or resident offer with visible terms before any reward copy is used.", "remainingBlockers": [ "Current programme or booking page", "Offer terms and date window", "Age-rating or prize-term notes if relevant", "No prize, voucher or giveaway wording without terms", "No popularity, sell-out or attendance claims without proof", "No referral reward launch until MY-2571 live wiring is verified" ] }, { "rank": 5, "prospectName": "The Alban Arena", "packageSlug": "referral-reward-sponsor", "proofScore": 16, "readyForOutreach": false, "nextApprovalAsk": "Approve only a dated show, family performance or resident offer with visible ticket, age-guidance and reward terms.", "remainingBlockers": [ "Official programme, show or ticket page", "Offer terms and date window", "Age-guidance, prize, voucher or accessibility terms if relevant", "MY-2571 referral metadata proof before reward wording", "No prize, voucher, giveaway or ticket language without terms", "No sell-out, popularity or limited-ticket claims without proof", "No referral reward launch until MY-2571 live wiring is verified" ] }, { "rank": 6, "prospectName": "Oaklands College", "packageSlug": "weekly-st-albans-partner", "proofScore": 0, "readyForOutreach": false, "nextApprovalAsk": "Approve education sponsor copy only after the landing page names the course, open-event or apprenticeship route and removes unsupported outcome claims.", "remainingBlockers": [ "Official course, open-event, admissions or apprenticeships landing page", "Age range, learner route or employer route proof", "Safeguarding-safe and admissions-safe wording", "No unsupported outcome, employment, funding or deadline claims", "No employment, progression, funding or qualification outcome claims without proof", "No scraped student, parent or employer contact data", "No outreach until the editor approves exact wording and route" ] } ], "nextSafeActions": [ "Attach one exact public landing page URL for the recommended first ask.", "Remove any reach, subscriber-count, referral-count, scarcity or performance wording.", "Prepare a plaintext approval request for David/editor review; do not send prospect outreach.", "After approval, record the exact approval source before preparing Buttondown tags or Stripe lookup keys." ] }